So, the Cancer Society and the Quebec government are running a bunch of PSAs, featuring Quebec media has-beens and never-weres explaining why they quit smoking, or never smoked in the first place. You may have seen these ads: a vaguely familiar “personality” sitting in a studio food court that’s made to look like a bleached-wood-panelled bistro, the requisite white napkin and single glass of water on the table, said personality explaining to someone off-camera their reasons. Good on ’em, there’s nothing preachy about the ads.
However, last night, another of these PSAs comes on, someone I’ve never heard of, Marlene Duylens or something (?), explains that, “after [her] brother, [her] uncle and [her] father all died of lung cancer,” she realised that smoking might be dangerous to her health, so she quit.
Wow, thanks for the head’s up.
Twit. You see, you don’t even have to be smart to quit.